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BASF’s Personal Care business strengthens strategic collaboration with U.S. distributor agreement
- BASF to collaborate with Azelis as its sole distributor in the United States, effective July 1, 2025
- The collaboration with DeWolf Chemical and Ross Organic, Azelis companies, aligns with BASF's commitment to quality, innovation, and sustainability in providing industry-leading products for the personal care industry
- BASF and Azelis look forward to a seamless transition, providing uninterrupted service and access to BASF's products
FLORHAM PARK, NJ, April 4, 2025 – BASF has announced that, effective July 1, 2025, its Personal Care business in the United States will transition to a sole distributor arrangement with Azelis’ DeWolf Chemical and Ross Organic companies. By integrating advanced technology and through its commitment to sustainability, BASF remains at the forefront of providing quality, industry leading ingredients solutions and digital services to customers in the personal care industry.
“Azelis shares our commitment to quality and innovation, making them an ideal partner for our continued growth," said Brandon Crist, Vice President, Business Management Personal Care Americas at BASF. "This collaboration strengthens BASF’s ability to meet the evolving needs of our customers while reinforcing our leading position in the personal care industry.”
“We are honored and excited to expand our relationship with BASF to a national US presence,” said Steven Lindsay, Managing Director, Azelis Personal Care and Home Care & Industrial Cleaning US. “We can now offer customers, nationwide, BASF's best-in-class ingredients coupled with our unparalleled technical support, formulation expertise and innovative solutions. This will enable customers to go to market faster, with superior, trend-driven products. It is a win-win for everybody.”
BASF and Azelis look forward to a seamless transition, providing uninterrupted service and accessibility to BASF’s portfolio of personal care products.
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America and had sales of $19.7 billion in 2024. For more information about BASF’s North American operations, visit www.basf.com/us
At BASF, we create chemistry for a sustainable future. Our ambition: We want to be the preferred chemical company to enable our customers’ green transformation. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises, as core businesses, the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care; our standalone businesses are bundled in the segments Surface Technologies and Agricultural Solutions. BASF generated sales of €65.3 billion in 2024. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.
About Azelis
Azelis is the reference global innovation service provider in the speciality chemical and food ingredients industry present in 65 countries across the globe with over 4,300 employees. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to more than 62,000 customers, supported by +2,800 principal relationships, creating a turnover of €4.2 billion (2024). Azelis Group NV is listed on Euronext Brussels under ticker AZE and is included in the BEL20 and BEL®ESG indices.
Across our extensive network of more than 70 application laboratories, our award-winning teams help develop formulations and provide technical guidance throughout the customers’ product development process. We combine a global market reach with a local footprint to offer a reliable, integrated, and unique digital service to local customers and attractive- business opportunities to principals. Top industry-rated by Sustainalytics, Azelis is a leader in sustainability. We believe in building and nurturing solid, honest, and transparent relationships with our people and partners.
Impact through ideas. Innovation through formulation.
