
Rediscover purposeful, resilient and innovative beauty with BASF’s “Beyond Beauty” at California Suppliers’ Day
BASF’s Personal Care business showcases the Ameriflor™ Calm botanical active and unveils its latest “Reshaping Beauty” inspirational formulations at the 2025 California chapter of the Society of Cosmetic Chemists (CaliSCC) Suppliers’ Day on October 29 & 30, 2025, at the Long Beach Convention Center in Long Beach, California, Booth #503.




.jpg)