Data Privacy

Last Updated:  December 20, 2024

This Notice for California Residents (“CCPA Notice”) is a supplement to our Privacy Policy and applies to the “personal information,” as such term is defined in the California Consumer Privacy Act of 2018 (“CCPA”), as amended and including its implementing regulations, of natural persons who reside in the State of California (“consumer” or “you”). Information specific to those California residents who are also employees or contractors of BASF can be found in the Company California Privacy Requirement, which supplements the Company Privacy Requirement.  This CCPA Notice applies to such employees or contractors only as far as they are interacting with BASF in a non-employment related context. Any capitalized terms or other terms not defined in this CCPA Notice shall have the meaning ascribed to them elsewhere in the Privacy Policy or Disclaimer or, if not defined herein or elsewhere in the Privacy Policy or Disclaimer, or the CCPA. To the extent of any conflict between this CCPA Notice and any other provision of the Privacy Policy, this CCPA Notice shall control only with respect to California residents and their personal information. If you are located elsewhere, please see the rest of our Privacy Policy above.

Information We Collect About California Residents

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, device or household sharing a device, service, or account (“Personal Information”).  This Personal Information will be contained in records, electronic or physical, that are subject to retention requirements under BASF policy or law.  Records that contain Personal Information will be retained as long as reasonably necessary to fulfill the disclosed purpose of the collection after such retention requirement expires.  In particular, we have collected the following Categories of Personal Information from consumers in the twelve (12) months preceding the Last Update:

Some of the above categories contain sensitive personal information as defined by the CPRA.  However, no such information is being used to make any inferences about the characteristics of the individual about whom the information was collected.  Further, BASF shall only use or disclose this sensitive personal information as reasonably expected to provide services or products that are requested, as needed for safety and security purposes, and as allowed by law.  

Categories of Sources of Personal Information 

We obtain the Categories of Personal Information in Table I from the following Categories of Sources: 

• Directly from Consumer, e.g., forms consumers complete or submissions, including job applications, you make to us on our Website or other websites or platforms controlled by or on behalf of BASF; information provided to us by a third party at the direction of the Consumer, provided to us in person when visiting a physical BASF location, at trade shows or other marketing and sales related events; or products and services consumers purchase from us; or any of the above activities through our service providers or vendors.
• Automatically from Consumer, e.g., from observing consumer actions on our Website and other websites directly or with the assistance of third parties.
  • Consumer Interactions with Website, e.g., data analytics
  • Cookies
  • Social Media Websites
• Business Relationships directly with consumers or with other business partners, such as distributors, retailers, data brokers/data resellers, employment related services, consultants, sponsorships, trade memberships, or organizations involved in merger or acquisition activities etc.
• Information Publicly Available Online, such as government databases, online profiles, social media, and Internet search engines.

Business Purposes for the Use of Personal Information of California Residents

We may use any of the Categories of Personal Information in Table I for one or more of the following Business Purposes:

• to meet requirements imposed by law, including court orders, subpoenas, or compliance with the legal process;
• to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• as described to a consumer, including during the employment application process, when collecting Personal Information or as otherwise set forth in the CCPA;
• to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our Website users or others that interact with BASF is among the assets transferred.
• To develop, implement, market, promote, and sell products, services, and special offers
• To establish customer, supplier, distributor, and retailer relationships and to communicate with customers, suppliers, distributors, and retailers
• To manage and promote the business activities of BASF, including the development and evaluation of business plans
• To personalize a consumer’s Website experience and to deliver content and product and service offerings relevant to their interests (with their consent where required by law), including targeted offers and ads through our Website, third-party sites, and via email or text message
• To carry out other purposes which are identified to a consumer; for example, in any terms of use or agreements related to a specific product or service of BASF
• To purchase, acquire, and solicit products, services, and special offers from our suppliers;
• To provide information and training to customers, suppliers, distributors, and retailers about existing and new products and services of BASF, including the use of such products and services;
• To review and assess market trends and activities impacting the business of BASF;
• To provide, develop, implement, market, support, personalize, and develop our Website, products, and services;
• To create maintain, customize, and secure a consumer’s account with us
• To secure and protect the safety and well-being of our customers, suppliers, distributors, retailers, the community, and the environment;
• To administer or enforce our rights under an agreement or otherwise protect BASF and its rights;
• To process consumer requests, purchases, transactions, and payments and prevent transactional fraud;
• To provide consumers with support and to respond to consumer inquiries, including to investigate and address consumer concerns and monitor and improve our responses;
• To research, develop and improve existing and new products, technologies, and services; and
• For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.

BASF will only use or disclose the Personal Information for the purpose for which it was originally collected, those purposes listed above that are related to the original purpose, and purposes required or permitted by law.

Disclosing Personal Information of California Residents

Disclosures of Personal Information for a Business Purpose

In the twelve (12) months preceding the Last Update, we have disclosed the following Categories of Personal Information for one or more of the Business Purposes listed above:

• Identifiers
• Categories of Personal Information Listed in Cal. Civ. Code § 1798.80(e))
• Protected classification characteristics under California or federal law
• Commercial information
• Biometric information
• Internet or other similar network activity
• Geolocation data
• Sensory data
• Professional or employment-related information
• Inferences drawn from other personal information

Categories of Recipients to Whom We Disclose

In the twelve (12) months preceding the Last Update, we have disclosed Personal Information for a Business Purpose to the following Categories of Recipients:

• Service Providers
• Contractors
• Distributors
• Advertising Agencies
• Governmental Agencies (Federal or State)
• Trade Industry Groups
• Affiliates and subsidiaries of BASF and other members in the BASF group of companies (“Affiliates”)
• Recipients in connection with legal or equitable claims, actions or proceedings (“Proceeding Recipients”)

Table II sets forth each Category of Personal Information collected from or about consumers, and the Categories of Recipients to whom we disclosed such Personal Information:

Table II – Categories of Personal Information and Categories of Recipients

Sale or Sharing of Personal Information

We may allow certain third parties (such as online advertising services and similar third parties involved in online advertising) to collect your personal information via automated technologies on our Website. We share the categories of personal information as listed above for the business and commercial purposes of online advertising and to provide third-party social network features and functionality on our Website. Those third parties may use your personal information for optimization, to display cross-contextual advertising and to manage their own platforms. You have the right to opt out of this disclosure of your information, which may be considered a “sale” or “sharing” under California law, as set forth below. You may opt-out of such “sale” or “sharing” by implementing the Global Privacy Control (“GPC”) signal in your browser. You can go to this website to learn more about the GPC signal and how to implement it: https://globalprivacycontrol.org/.

Knowing Your Rights Under the CCPA

The CCPA provides consumers with specific rights regarding their Personal Information. In this section, we describe your rights under CCPA and explain how to exercise those rights. 

Access to Specific Information Right

You have the right to request that BASF disclose certain information to you about our collection and use of your Personal Information over the past 12 months or a longer period of time, but we may not be able or the effort may be disproportionate to the request for that longer time period.  If you wish to exercise your right to access, you must submit a verifiable consumer request (see Exercising Access, Data Correction and Deletion Rights sections below).

Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will disclose to you any of the following pieces of information that apply to the extent these are included in your request, unless an exception or other grounds to deny the request in whole or in part applies under applicable law.  In the event an exception applies, we will notify you of such exception or grounds when we respond to your request.

• The Categories of Personal Information we collected about you.
• The Categories of Sources for the Personal Information we collected about you.
• Our Business Purpose for collecting or disclosing that Personal Information.
• The Categories of third parties with whom Personal Information may have been disclosed.
• The specific pieces of Personal Information we collected about you.
• If we sold, shared or disclosed your Personal Information, separate lists disclosing:
  • sales, identifying the Personal Information categories that each Category of third party purchased;
  • Categories of Personal Information that were shared with each Category of third party with whom it was shared; and
  • disclosures for a Business Purpose, identifying the Categories of Personal Information that each Category of third party obtained.

Correction Request Rights

You have the right to request that BASF correct your Personal Information if it is inaccurate, subject to certain exceptions. If you wish to exercise this right, you must submit a verifiable consumer request (see Exercising Access, Data Correction and Deletion Rights sections below).

Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will correct (and direct our service providers and contractors to correct) your Personal Information in our records, unless we determine that the new Personal Information is more likely not accurate, it would be either impossible or require disproportionate effort, or an exception or other grounds to deny the request applies under applicable law.  In the event an exception or law applies to the denial of the request, we will notify you of such exception or grounds when we respond to your request.  Additionally, if correcting the Personal Information would be impossible or require disproportionate effort, we will provide an explanation of that situation.  In such an event you may have the option of requesting the Personal Information to be deleted.

Deletion Request Rights

You have the right to request that BASF delete your Personal Information, subject to certain exceptions. If you wish to exercise this right, you must submit a verifiable consumer request (see Exercising Access, Data Correction, and Deletion Rights sections below).

Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will delete (and direct our service providers and contractors to delete) your Personal Information from our records, unless an exception or other grounds to deny the request to delete applies under applicable law.  In the event an exception applies, we will notify you of such exception or grounds when we respond to your request.  We will keep a record of your request.

Exercising Access, Data Correction and Deletion Rights

To exercise the access, data correction, and deletion rights described above, please submit a verifiable consumer request to us by one of the following methods:

• Website. A consumer may submit a request by completing the Request Form.
• Calling us at 800-831-2191. A consumer may submit a request by calling the number to leave a voicemail message.  BASF will call back to provide more instructions and procure verification information.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access twice within a 12-month period.

Verification Process

A verifiable consumer request must:

• Provide sufficient information in response to the website/email/phone verification questions asked in the creation of your request that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative of such a person.  In the event we need additional information, such as confirmation of the accuracy of Personal Information or of an individual’s status as an authorized representative, we will reach out to you personally or your authorized representative to ask additional questions or gather additional information.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
  

We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. BASF or a third party on behalf of BASF may follow up with you to determine whether a request is a verifiable consumer request under applicable law.

If we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you, BASF will deny the consumer request in whole or in part and will not to disclose the information requested or, as applicable, will not delete the information requested. BASF will respond to any such consumer request with a denial and will also explain why it has no reasonable method by which it can verify the identity of the requestor.

However, if a consumer request that seeks disclosure of specific pieces of Personal Information is denied because we cannot verify the identity of the person making the request under the applicable verification rules under the CCPA, then we shall treat the request as one that seeks the disclosure of the categories of Personal Information and apply the verification rules in the CCPA applicable to requests for disclosure of categories of Personal Information.

If a consumer request that seeks disclosure of categories of Personal Information is denied because we cannot verify the identity of the person making the request under the applicable verification rules in the CCPA regulation, then we shall provide or direct the requestor to our general business practices regarding the collection, maintenance and sale of Personal Information as set forth in this Privacy Policy. 

Response Timing and Format

We will confirm receipt of a verifiable consumer request within ten (10) days of its receipt.

We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option. If you do not indicate a preference for delivery, BASF will use its discretion in choosing the method for delivery of the information.

The response we provide will also explain the reasons we cannot comply with a request, if applicable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before processing the request.

Personal Information Sales  and Sharing Opt-Out and Opt-In Rights

You have the right to opt-out of any sale or sharing and to later opt back into that sale or sharing. 

For your convenience, in order to opt out of that sale or sharing that occurs via automated technologies on our Website, you may reject the setting of any cookies using the cookie banner.  If you have already accepted cookies and now wish to reject them, you can visit your cookie preference center to change your cookie settings or visit your browser to delete cookies pursuant to their process. Additionally, you may opt-out by implementing the Global Privacy Control (“GPC”) signal in your browser. You can go to this website to learn more about the GPC signal and how to implement it: https://globalprivacycontrol.org/. 

BASF does not knowingly sell or share the Personal Information of consumers who are less than 16 years of age. 

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
• Retaliate against an employee, job applicant, or independent contractor

We may offer you certain financial incentives permitted by law from time to time that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. See Financial Incentive section below.

Right to Designate an Authorized Agent

If you submit a request for access and portability or deletion through the use of an authorized agent, we may require that you (i) provide the authorized agent written permission to act on your behalf, and (ii) verify your identity directly with us. We may deny a request from an authorized agent that does not submit proof of authorization or where you have not verified your identity directly with us.

Financial Incentives

Details about specific financial incentives such as materials terms, the categories of Personal Information implicated, how you may opt-in to the incentive program, how you may exercise the right to withdraw, and a good faith estimate of the value of the data shall be disclosed by BASF to you at or before you provide BASF with your Personal Information in exchange for such financial incentives.

Other California Privacy Rights

Pursuant to California’s “Shine the Light” law (Civil Code Section § 1798.83), California residents have the right to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties.  To make such a request, please send an email to Privacy.Team.BASF.Corp@BASF.com or write to us at BASF Corp., Attention:  Data Privacy Officer, 100 Park Avenue, Florham Park, NJ 07932.

DO NOT TRACK AND GLOBAL PRIVACY CONTROLS

BASF honors “Do Not Track” settings and “Global Privacy Controls”.  You can go to this website to learn more about the Global Privacy Control signal and how to implement it: https://globalprivacycontrol.org/. If you are using an opt-out preference signal on your browser using these settings, the opt-out preference signal will apply only to that browser.  The choices you make in response to any cookie banner will override the preferences you have made using the settings of your opt-out preference signal.  Setting your opt-out preference signal within your browser will enable BASF to honor that signal in a frictionless manner.

Last Updated: December 20, 2024

This Notice for Texas  and Nebraska Residents (“Notice for Other US States” or “Notice”) is a supplement to our Privacy Policy and applies to the “personal information,” as such term is defined in applicable laws. This Notice applies to natural persons who reside in the States of Texas and Nebraska and interact with BASF in an individual or household context (“consumer” or “you”). Any capitalized terms or other terms not defined in this Notice shall have the meaning ascribed to them elsewhere in the Privacy Policy or Disclaimer or, if not defined herein or elsewhere in the Privacy Policy or Disclaimer, then applicable law.  To the extent of any conflict between this Notice and any other provision of the Privacy Policy, this Notice shall control only with respect to Texas or Nebraska residents and their personal information. If you are located elsewhere, please see the rest of our Privacy Policy above. This Notice for Other US States does not apply to personnel or job applicants.

Information We Collect About Texas and Nebraska Residents

We collect information that identifies or is reasonably capable of being associated with, directly or indirectly, with a particular consumer (“Personal Data”).  This Personal Data will be contained in records, electronic or physical, that are subject to retention requirements under BASF policy or law.  Records that contain Personal Data will be retained as long as reasonably necessary to fulfill the disclosed purpose of the collection after such retention requirement expires.  In particular, we have collected the following Categories of Personal Data from consumers preceding the Last Update:

Some of the above categories contain sensitive personal information as they relate to children.  However, no such information is being used to make any inferences about the characteristics of the individual about whom the information was collected.  Further, BASF shall only use or disclose this sensitive personal information as reasonably expected to provide services or products that are requested, as needed for safety and security purposes, and as allowed by law or with parental consent. 

Purposes for the Use of Personal Data of Texas and Nebraska Residents

We may use any of the Categories of Personal Data in Table I for one or more of the following purposes:

• to meet requirements imposed by law, including court orders, subpoenas, or compliance with the legal process;
• to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• as described to a consumer when collecting Personal Data or as otherwise permitted by applicable law;
• to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Website users or other consumers that interact with BASF is among the assets transferred;
• To personalize a consumer’s Website experience and to deliver content and product and service offerings relevant to their interests (with their consent where required by law), including targeted offers and ads through our Website, third-party sites, and via email or text message;
• To carry out other purposes which are identified to a consumer (e.g., to deliver, maintain, and recall products and services to our customers); and as described in any terms of use or agreements related to a specific product or service of BASF;
• To provide, develop, implement, market, support, personalize, and develop our Website;
• To create maintain, customize, and secure a consumer’s account with us;
• To secure and protect the safety and well-being of our visitors, customers, suppliers, distributors, retailers, the community, and the environment;
• To administer or enforce our rights under an agreement or otherwise protect BASF and its rights;
• To provide consumers with support and to respond to consumer inquiries, including to investigate and address consumer concerns and monitor and improve our responses;
• For testing, research, analysis, and product development, including to develop and improve our Website.

BASF will only use or disclose the Personal Data for the purpose for which it was originally collected, those purposes listed above that are related to the original purpose, and purposes required or permitted by law. 

Disclosing Personal Data

Table II sets forth each Category of Personal Data collected from or about consumers, and the Categories of Recipients to whom we disclosed such Personal Data:

Table II – Categories of Personal Data and Categories of Recipients

Sale of Personal Data and Targeted Advertising

We may allow certain third parties (such as online advertising services) to collect your personal information via automated technologies on our Website. We share the categories of personal information as listed above for the business and commercial purposes of online advertising and to provide third-party social network features and functionality on our Website. Those third parties may use your personal information for optimization, to display cross-contextual or targeted advertising and to manage their own platforms. You have the right to opt out of this disclosure of your information, which may be considered a “sale” or “targeted advertising” under applicable law, as set forth below.  You may opt-out of such “sale” or targeted advertising by implementing the Global Privacy Control (“GPC”) signal in your browser. You can go to this website to learn more about the GPC signal and how to implement it: https://globalprivacycontrol.org/.

Knowing Your Rights Under the Applicable Consumer Privacy Laws

Applicable law in Texas and Nebraska provides consumers with specific rights regarding their Personal Data. In this section, we describe your rights and explain how to exercise those rights.

Access to Specific Information Right

You have the right to request that BASF disclose certain information to you about our collection and use of your Personal Data.  If you wish to exercise your right to access, you must submit a verifiable consumer request (see Exercising Access, Data Correction and Deletion Rights sections below).

Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will disclose to you any of the following pieces of information that apply to the extent these are included in your request, unless an exception or other grounds to deny the request in whole or in part applies under applicable law.  In the event an exception applies, we will notify you of such exception or grounds when we respond to your request.

• Confirm if we have collected Personal Data about you.
• A copy of the Personal Data we collected about you.

Correction Request Rights

You have the right to request that BASF correct your Personal Data if it is inaccurate, subject to certain exceptions. If you wish to exercise this right, you must submit a verifiable consumer request (see Exercising Access, Data Correction and Deletion Rights sections below).

Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will correct (and direct our service providers and contractors to correct) your Personal Data in our records, unless we determine that the new Personal Data is more likely not accurate or an exception or other grounds to deny the request applies under applicable law.  In the event an exception or law applies to the denial of the request, we will notify you of such exception or grounds when we respond to your request.  Additionally, if correcting the Personal Data would be impossible or require disproportionate effort, we will provide an explanation of that situation.  In such an event you may have the option of requesting the Personal Data to be deleted.

Deletion Request Rights

You have the right to request that BASF delete your Personal Data, subject to certain exceptions. If you wish to exercise this right, you must submit a verifiable consumer request (see Exercising Access, Data Correction, and Deletion Rights sections below).

Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will delete (and direct our service providers and contractors to delete) your Personal Data from our records, unless an exception or other grounds to deny the request to delete applies under applicable law.  In the event an exception applies, we will notify you of such exception or grounds when we respond to your request.  We will keep a record of your request.

Exercising Access, Data Correction and Deletion Rights

To exercise the access, data correction, and deletion rights described above, please submit a verifiable consumer request to us by one of the following methods:

• Website. A consumer may submit a request by completing the Request Form.
• Calling us at 800-831-2191. A consumer may submit a request by calling the number to leave a voicemail message.  BASF will call back to provide more instructions and procure verification information.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Data. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access twice annually.

Verification Process

A verifiable consumer request must:

• Provide sufficient information in response to the website/email/phone verification questions asked in the creation of your request that allows us to reasonably verify you are the person about whom we collected Personal Data or an authorized representative of such a person.  In the event we need additional information, such as confirmation of the accuracy of Personal Data or of an individual’s status as an authorized representative, we will reach out to you personally or your authorized representative to ask additional questions or gather additional information.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We will only use Personal Data provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. BASF or a third party on behalf of BASF may follow up with you to determine whether a request is a verifiable consumer request under applicable law.

If we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you, BASF will deny the consumer request in whole or in part and will not to disclose the information requested or, as applicable, will not delete the information requested. BASF will respond to any such consumer request with a denial and will also explain why it has no reasonable method by which it can verify the identity of the requestor.

If a consumer request that seeks disclosure of categories of Personal Data is denied because we cannot verify the identity of the person making the request under the applicable verification rules in the TDPSA regulation, then we shall provide or direct the requestor to our general business practices regarding the collection, maintenance and sale of Personal Data as set forth in this Privacy Policy.

Response Timing and Format

We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option. If you do not indicate a preference for delivery, BASF will use its discretion in choosing the method for delivery of the information.

The response we provide will also explain the reasons we cannot comply with a request, if applicable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before processing the request.

Right to Appeal

You have the right to appeal BASF’s decision to not provide the access, correction, or deletion requested pursuant to the above process.  You will receive a written explanation via mail or electronic mail of the reason or reasons for the decision.  If you wish to appeal the reason or reasons for the decision, you may do so by directly responding to that communication.

Personal Data Sales and Targeted Advertising Opt-Out and Opt-In Rights

For your convenience, in order to opt out of that sale or targeted advertising that occurs via automated technologies on our Website, you may reject the setting of any cookies using the cookie banner.  If you have already accepted cookies and now wish to reject them, you can visit your cookie preference center to change your cookie settings or visit your browser to delete cookies pursuant to their process. Additionally, you may opt-out by implementing the Global Privacy Control (“GPC”) signal in your browser. You can go to this website to learn more about the GPC signal and how to implement it: https://globalprivacycontrol.org/.

BASF does not knowingly allow for targeted advertising of or sell the Personal Data of consumers who are less than 16 years of age or allow.

Non-Discrimination

We will not discriminate against you for exercising any of your TDPSA rights. Unless permitted by law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

We may offer you certain financial incentives permitted by law from time to time that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to your Personal Data’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Right to Designate an Authorized Agent

If you submit a request for access or deletion through the use of an authorized agent, we may require that you (i) provide the authorized agent written permission to act on your behalf, and (ii) verify your identity directly with us. We may deny a request from an authorized agent that does not submit proof of authorization or where you have not verified your identity directly with us.

DO NOT TRACK AND GLOBAL PRIVACY CONTROLS

BASF honors “Do Not Track” settings and “Global Privacy Controls”.  You can go to this website to learn more about the Global Privacy Control signal and how to implement it: https://globalprivacycontrol.org/. If you are using an opt-out preference signal on your browser using these settings, the opt-out preference signal will apply only to that browser.  The choices you make in response to any cookie banner will override the preferences you have made using the settings of your opt-out preference signal.  Setting your opt-out preference signal within your browser will enable BASF to honor that signal in a frictionless manner.