BASF launches Concrete Now! app for instant access to concrete information

BEACHWOOD, Ohio – March 8, 2017 – BASF’s new and versatile smartphone application, Concrete Now!, is now available in the U.S. and Canada, and allows for instant access to information on concrete properties.

Intended for contractors, engineers, architects and producers, the free Concrete Now! app serves as a channel to basic knowledge on the fundamentals of concrete use. The app includes items such as concepts and design factors, and interactive tools that provide answers related to concrete slump, air, finishability and set time.

“Concrete Now! is like having a textbook in the palm of your hand,” said Bradley Violetta, Head of Marketing for the Admixture Systems business of BASF’s Construction Chemicals. “We want our customers to get the information they need, when they need it, wherever they are. With Concrete Now! on their smartphones, they’ll always have access to information about our products and how to use them. We view this app as one more vital tool from BASF Master Builders Solutions^® to help make our customers more productive.”

Concrete Now! offers the Synthetic Fiber Dosage Wizard, a unique tool that helps determine the type and proper dosage of synthetic fibrillated fibers or macrofibers required to replace small diameter bars or welded-wire reinforcement (WWR) used as temperature and shrinkage (secondary) reinforcement.

“Fibers are becoming an industry standard for replacing steel for reinforcement,” said Dan Vojtko, Product Manager for Admixture Systems. “With the introduction of MasterFiber^® MAC 360 FF hybrid fiber, the latest edition to the BASF fiber product family, we’ve developed key tools, such as the Fiber Dosage Wizard to help educate the industry on the best usage of macrofiber technology.”

The Concrete Now! app’s key features include:

• Surface Evaporation Wizard and Concrete Temperature calculators that help professionals understand the effects of ambient conditions on concrete.

Concrete Now! can be downloaded free from Apple, Google Play or Windows app stores.

For additional information about the Concrete Now! app, BASF product performance, technical information, or to locate a BASF representative, visit www.master-builders-solutions.basf.us.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

About the Construction Chemicals Division

BASF’s Construction Chemicals division offers advanced chemical solutions under the global umbrella brand Master Builders Solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile-fixing systems, expansion joints & control systems and wood protection solutions.

The Construction Chemicals division’s approximately 6,000 employees form a global community of building experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we draw on our specialist know-how, regional expertise and the experience gained in countless constructions projects worldwide. We leverage global BASF technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction.

The division operates production sites and sales offices in more than 60 countries and achieved sales of about €2.3 billion in 2016.

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