BASF launches new orange pigment for industrial coatings applications

New product broadens color space offering for coatings manufacturers

CHARLOTTE, NC, December 1, 2014 -- BASF announced the North American launch of Irgazin® Orange EH1287 for industrial applications which include agriculture, construction and earth moving equipment coatings.  Irgazin Orange EH1287 improves material flow allowing formulators to increase pigment loading for higher opacity and reduced production costs without negatively impacting coating gloss.  Under test conditions, the product has also shown to foam less when dispersed and is free of lead which is an important sustainability point for industrial coatings manufacturers.

BASF’s broad range of resins, dispersions, pigments and performance and formulation additives provides formulators a wide selection of materials to choose from.  Irgazin Orange EH1287 bolsters the current portfolio of orange pigments including Irgazin Orange L2990 and gives customers a choice of products based on their application in the orange color space.  BASF experts are available to help customers with starting point formulations using the new Irgazin Orange EH1287 for selective shades in both solvent based and water based coating systems.

Irgazin is a registered trademark of BASF Group.

About The Dispersions & Pigments Division

BASF’s Dispersions & Pigments Division in North America offers a comprehensive portfolio of resins, binders, latex, pigments and effect pigments, colorants, and systems to meet specific application needs for the coatings, construction, and printing, packaging and plastics markets. Our innovative products also help manufacturers in the adhesives, nonwovens and fiber bonding industries meet functional and performance demands. The addition of key product areas such as formulation additives, rheology modifiers, light stabilizers, photoinitiators, and antioxidants significantly enhances the existing BASF product portfolio for these markets. For more information about BASF’s Dispersions & Pigments Division, visit www.basf.us/dpsolutions.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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