BASF and Cognis to unveil ‘Newtrition™’ concepts for food and beverage innovators at IFT

FLORHAM PARK, NJ, June 12, 2011 – BASF and Cognis, now part of BASF, will together unveil their latest Newtrition™ concepts and finished products at the 2011 IFT Annual Food Expo in New Orleans at booth 5829.  The newly formed BASF Human Nutrition Group combines the two complementary nutrition businesses, offering a complete line of natural and nature-identical, health-enhancing ingredients for a broad range of foods and beverages.

Cognis’ Newtrition “Eat.Feel.Live” campaign is being continued to give customers a “healthy competitive edge” in developing creative and forward-looking concepts and formulations.

“By combining our products, technical skills and marketing expertise, we are in an even better position to help our customers innovate for the future,” said Samy Jandali, Vice President Business Management, Nutrition & Health NA, BASF Corporation. “We invite IFT attendees to learn firsthand how we can work together to address the demands of a growing population with healthy foods and beverages that taste good and fulfil the highest safety, regulatory and sustainability standards.”

He explained that as an example of the company’s ongoing commitment to science and education, it is proud to sponsor the Food Health & Nutrition track of the IFT Scientific Program.  More than 50 presentations within the track will include hot topics in applied nutrition research, new science, and market trends. “We are delighted to support IFT in offering topics of the greatest importance to food professionals so together we can discover and exchange new ideas that contribute to well-being,” Mr. Jandali pointed out.

Experts from Cognis/ BASF will present two special sessions:

• “Tracing the journey to producing more sustainable goods” by Cristian Barcan, will be Sunday, June 12 from 7:35 to 7:50 am in room 396.
• “Natural-sourced functional ingredients and product development for pet health” by Dr. David Cai, will be Tuesday, June 14 from 2:10 to 2:35 am in room 287.

Back at booth 5829, product and marketing managers will be on-hand to answer questions regarding the new, combined portfolio that includes:

vitamins A,B, D, E and K, beta-carotene, lutein, lycopene, omega-3s, Heart Choice^® phytosterols, Tonalin^® CLA, and mixed tocopherols.

Many of these ingredients are featured in delicious prototypes IFT attendees are invited to sample such as:

“Omega Chai Tea” (omega-3 and mixed tocopherols)
“Healthy Hurricane” (lutein esters, beta-carotene, vitamin E, lycopene)
“Tonalin^®CLA Breakfast Cookies” (Tonalin^® CLA, mixed tocopherols, and vitamins A,D, E)
“Heart Healthy Dressing in Pasta Salad” (omega-3 and sterol esters)
Toddler Omega Granola” (omega-3 and mixed tocopherols)
“Protein Bars”each with Heart Choice^® natural plant sterol esters or Tonalin^® CLA

In addition to tasting, attendees can also see a special rainbow display of beverages to understand how carotenoids provide vivid colors both in natural and nature-identical forms (see related press release for more information).

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.

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