BASF launches Learning Campus in Singapore
- Facility will offer leadership and business-related learning for BASF employees in Asia Pacific to achieve ambitious growth targets
- BASF Learning Campus (Singapore) is the first learning facility in Rochester 201
- Lee Yi Shyan and Michael Witter officiate at opening event
Singapore – December 8, 2014 – BASF launched the “BASF Learning Campus (Singapore)” at Rochester 20 today, the company’s Asia Pacific learning facility. The facility, a first in Rochester 20, was opened by Mr. Lee Yi Shyan, Senior Minister of State for Trade & Industry and National Development, His Excellency Dr Michael Witter, Ambassador of the Federal Republic of Germany to Singapore and Dr. Martin Brudermüller, Vice Chairman of the Board of Executive Directors of BASF SE.
Located in the talent and leadership development cluster of Rochester 20, BASF Learning Campus (Singapore) will offer regional and global leadership and business-related programs to BASF employees across Asia Pacific, thereby supporting BASF’s ambitious strategic targets in the region. The S$10 million ( € 6 million) facility is located in three heritage houses with a total of 6,300 square meters of indoor and outdoor space. It will serve as a platform to support innovation and the future development of BASF’s business. As of December 31, 2013, BASF employed more than 16,000 people in the Asia Pacific region, including 713 in Singapore.
“Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Through our Learning Campus, we want to help our employees to develop the skills they need to develop innovations in cooperation with our customers and other stakeholders,” said Brudermüller. “BASF decided on Singapore as the location for the Learning Campus in Asia Pacific as it is a global leader in talent and leadership development. As an essential business hub for Asia Pacific, Singapore allows us to connect our learning activities with close customer interaction. Partnerships with our stakeholders are key for us in achieving our strategic objectives.”
“We are delighted that BASF has chosen Singapore to establish its first Learning Campus outside of Germany. BASF’s strong commitment to talent development here is a testament to Singapore’s positioning as a Home for Talent in Asia, where companies can partner with leading institutions to access, manage and develop talent to enable business growth and innovation. We warmly welcome BASF as a strategic partner of our talent and leadership development efforts, and look forward to deepening this partnership in the years ahead.” said Mr Yeoh Keat Chuan, Managing Director of the Singapore Economic Development Board (EDB).
1. Rochester 20 is part of LINK@One-North. The LINK (Leadership Initiatives, Networks, Knowledge) ecosystem is developed by EDB to bring together the supply-side players such as the business schools, human capital consultancies and think-tanks to support the leadership training and development needs of companies.
About BASF
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com
