Key Facts
Investment Year:
2024
Location:
Uberaba, Brazil
Focus:
Grain trading platform
BASF Venture Capital GmbH
Grão Direto is the developer of an agricultural platform designed to digitize the agricultural commodity chain and guide farmers and buyers to market in an efficient way. The company's platform assists in negotiation and closing of both spot and future markets as well as barter trades. The platform improves market intelligence analysis for growers and buyers, enabling farmers and grain buyers to make informed decisions regarding market rates and choice of grains. Grão Direto aims to improve the operational efficiency of the entire value chain and create value by digitally transforming the way its clients operate along their trading journey. Its unique value proposition is composed of: (i) a large and engaged userbase, (ii) effective market liquidity, (iii) a large client base, (iv) an omnichannel approach and (v) a diversified and complementary group of investors. Moreover, the company’s vision is that grain deals unlock opportunities beyond the farm such as financial and logistical business.
At the beginning of 2024, Grão Direto boasts the world’s most downloaded digital grain trading app, with over 300,000 downloads and approximately 7,000 grain delivery/pick-up points featuring real-time pricing based on varying logistical conditions, payment methods, and terms. In addition, more than 20 million prices are calculated daily by the platform’s proprietary algorithms. In the last 12 months, the company has already reached 5 million tons of digitally connected grain, serving different audiences: small and large rural producers, resellers, cooperatives and even the world's major trading companies.
Key Facts
Investment Year:
2024
Location:
Uberaba, Brazil
Focus:
Grain trading platform