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Hong Kong SAR, China – January 23, 2025 – BASF’s Personal Care business is launching a new ingredient, VitaGuard^® A to capture the continuous market demand for retinol, while reinforcing its position as a Hero ingredient in cosmetics. This latest innovation is based on the encapsulation of free retinol. Retinol is a powerful anti-aging molecule widely used in cosmetic applications. However, it can also cause skin irritation and is prone to light and air degradation, making it difficult to be widely utilized by formulators. VitaGuard^® A was developed using patented solid lipid particles, protecting retinol from degradation, limiting skin irritation and allowing better skin bioavailability for improved cosmetic efficacy.

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trinamiX GmbH, a leading provider of biometric imaging solutions and NIL Technology (NILT), a global leader in meta-optics design and manufacturing announce their collaboration — a partnership bringing ultra-compact and secure face-unlock and 3D depth mapping technology to mass market. The powerful combination of NILT’s small-scale, high-efficiency meta-optics, and the sophisticated algorithms from trinamiX has resulted in a miniaturized solution, with highly reliable anti-spoofing technology, ready for integrating into automotive, smartphones and next generation consumer electronics.

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BASF’s Coatings division announces that BMW Group has selected the premium refinish brands Glasurit and R-M among their preferred paint brands for its aftersales network. This strategic partnership includes 50 markets where BMW Group is not present with its private label. The Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolio are set to reshape the future of body shops worldwide with its commitment to sustainability and high-performance solutions.

Paris, France – January 14, 2025 – At Cosmet'Agora, January 14–15 in Paris, BASF will open a new chapter in its Beyond Beauty journey. With an innovative formulation concept being launched at the show, the company is taking a multifaceted approach to sustainability. The featured formulas meet the needs of eco-conscious consumers while addressing challenges in personal care posed by changing environmental conditions. The concept reflects sustainability, transparency, and science that drive the Beyond Beauty approach and innovation strategy of BASF’s personal care business. “At BASF, we take our responsibility seriously. We contribute to the Sustainable Development Goals with eco-conscious solutions, and we care about consumer needs for new beauty routines,” said Valérie Pian-Parison, Senior Marketing Manager France. BASF experts will be available for one-on-one exchanges at booth 146-147-148 to discuss new textures as well as ingredient circularity, sourcing traceability, and carbon footprint reporting.