Media
ELEMENTary – a BASF podcast
The BASF podcast "ELEMENTary" is about chemistry that connects - for a sustainable future. We talk to experts from our company, scientists, journalists, critics and influencers about topics that move you and us.
We’ll show you what we do as a company and give you insights into the world of chemistry today - and tomorrow.
70 Years Cutting-Edge Plastics Innovations: What’s the K Fair?
Whatever was the latest trend in the world of plastics was presented at the K Fair in Germany - and this since 1952! BASF has been an enthusiastic exhibitor since the very first hour. Looking back, we talked to Guiscard Glück, Vice President R&D Engineering Plastics Europe, and Richard Amberger, responsible for the BASF booth at the fair about trends, sustainability responsibilities, critical views, and triumphs of the versatile material plastics.
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Digital Farming - Is the Future of Agriculture Tailor-Made?
Farming is as diverse as the many countries of this earth and farmers’ needs for tools and technologies can therefore differ strongly. Our podcast guests, the digital agriculture experts Bjoern and Matthias explain the role of digital farming in terms of sustainability and how digital solutions are designed to meet farmers’ requirements – no matter if they are smallholders in rural Indonesia or big scale farmers in the Argentinian pampa.
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Special with Martin Brudermüller: "You can build the universe with chemistry"
This is our first English episode for a very special guest: Thanks Martin Brudermueller for joining ELEMENTary! Martin was the CEO of BASF (2018-2024) and parallely took over the CEFIC presidency in 2020. In this episode, we spoke with Martin about the huge task to tackle climate change, the Chemical Industry in Europe, the ‘Green Deal’, but also about the many personal and professional insights he gained over the years. We learned a lot in this conversation – but hear for yourselves!
