Recruitment
BASF’s success relies on its capability of matching the right people with the right jobs. In Greater China, we have implemented multiple recruitment programs to attract potential candidates.
BASF “Grow” Graduate Program® is an attractive young talent program to identify and develop talented and passionate graduates.
- “Grow” Graduate Program® identifies and nurtures young talents
- Talent preparation for the readiness of the operation at BASF Zhanjiang Verbund site well on track
- Recruitment marketing via social media campaigns boosts talent attraction to support the organization buildup for BASF Zhanjiang Verbund site
BASF “Grow” Graduate Program® is an attractive young talent program to identify and develop talented and passionate graduates. Selected graduates will benefit from customized rotations, systematic learning opportunities and on-the-job training while working alongside experienced leaders and professionals on a variety of projects. In 2023, a newly launched series of Open Day events together with a Simulated Workplace Training Camp allowed graduates to understand BASF’s culture and work environment through site tours, exchanges with management teams and online activities.
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The busy construction at the BASF Zhanjiang Verbund site (as of December 2023)
The recruitment initiatives for BASF Zhanjiang Verbund site are progressing well. At the beginning of July 2023, the Zhanjiang Verbund site welcomed over 300 new employees in one day.
In 2023, BASF Zhanjiang Verbund site established a dedicated online showcase page on its WeChat account to promote the job opportunities, recruitment themes, as well as relevant offline events at the site. Among the multiple topics, the Zhanjiang Vlog series (known as “ZJVlog” series) feature diverse employee experiences about working at BASF Zhanjiang Verbund site and life experiences in the new city of Zhanjiang, attracting talents to explore career opportunities and enhance talent retention in BASF Zhanjiang Verbund site.
Career Development
Learning and development are success factors for a strong and future-oriented company culture. The skills and competencies of our employees are critical for company’s profitable growth and lasting success. With this, we further modernized our learning programs and step up our efforts to promote continuous, self-directed learning and learning from others.
The APAC Campus provides a unique opportunity for participants to learn, connect and be inspired.
- “#Mentor4grow”: Connecting talents and fostering growth
- APAC Campus: Exploring the world of BASF value chains
- #moreCORE Learning Program: Leadership excellence initiatives
- STAND-OUT Talent Development Program: Learning with business cases
BASF launched the “#Mentor4grow” program in 2023, connecting the company’s high potential talents with Grow graduates through mentorship. This program has fostered meaningful mentormentee relationships, facilitating active listening and idea exchange. With 18 high potential talents and 35 Grow graduates participating in 2023, the “#Mentor4grow” program is poised to continue its momentum in 2024.
In June 2023, BASF held its first virtual APAC Campus event, which is a first-of-its-kind virtual introduction to the world of BASF value chains, in a customized metaverse environment. Over 600 colleagues from 14 countries or locations (of which approximately half were from Greater China) participated in the APAC Campus event. It offered them an immersive experience in the metaverse exploring the BASF Verbund and value chains, with guidance and commentary from BASF leaders, as well as opportunity to network in person at various locations.
At BASF, we support our leaders to understand and develop the CORE leadership values and behaviors through the CORE Leadership Program. The global program provides our leaders with opportunities throughout their career journey and various formats that allow them to learn from both their peers and external experts.
In Greater China, an additional learning program #moreCORE was introduced, complementing the Global CORE Leadership Upskilling courses. The program consists of live webinars that focus on cultivating behavior aligned with the CORE leadership values. A total of 1,323 employees par ticipated in these interactive webinars in 2023. Through the program, employees enhanced their ability to effectively apply CORE values in their day-to-day work.
Since 2018, the STAND-OUT Talent Development Program has successfully run for six years. This program fosters collaboration among employees from different locations and units, enabling them to gain diverse perspectives on business challenges. The curriculum, rooted in action learning concepts, empowers participants to learn from business scenarios. Throughout the program, leaders and seasoned specialists coach and guide participants, assisting them in developing their personal and leadership capabilities.