1990

BASF Corporation begins new advertising campaign, “We don’t
make a lot of the products you buy. We make a lot of the products
you buy better.”

BASF Styropor helps create the world’s first floating golf green at Coeur d’Alene Resort in Idaho.

Photo courtesy of Quicksilver. Photography by Joel Riner.

BASF celebrates the opening of its new North American headquarters in Mount Olive, New Jersey.

Wyandotte, Michigan, site dedicates BASF Waterfront Park and Wyandotte Shores Golf Course. Located on the Detroit River, the former BASF production site had been used for heavy industry for over 100 years. The remediation and redevelopment of this land resulted in recreational space for the city of Wyandotte.

BASF inaugurates a new production site in Altamira, Mexico. Strategically positioned in the NAFTA trade zone, the site initially produced dispersions, process chemicals, Styropor and dyes.

BASF donates its 50,000-square-foot facility in Holland, Michigan, to the Black River Charter School. The site housed the former offices of BASF’s graphics busin