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womens equality day inspiring stories part 1

Anne Berg: building a successful international manufacturing career
From Process Engineer in Ludwigshafen to VP of Manufacturing in North America, Anne Berg has had an extremely successful career at BASF across different businesses and countries. Learn more about her views on leadership, the gender gaps in the industry, building an international career and more in new article.
womens equality day inspiring stories part 1
Empowering women in manufacturing: inspiring stories, part 2
To celebrate women across our manufacturing sites, we brought together six outstanding BASF professionals to discuss the female leadership in the industry, their challenges, experiences and learnings. In part 2, learn about the importance of people in an organization and building a successful network, and get useful advice for breaking into the manufacturing industry.
womens equality day inspiring stories part 1
How AI is changing the world of hair and skin care
Artificial intelligence (AI) is revolutionizing the world of hair and skin care by enabling scientists to find alternative solutions to traditional ingredients with improved performance and sustainability profiles. Learn more about how BASF’s online AI-based platform, D’lite, is helping customers develop solutions with more sustainable ingredients and alternatives in this article.
womens equality day inspiring stories part 1
Empowering women in manufacturing: inspiring stories
To celebrate women across our manufacturing sites, we brought together six outstanding BASF professionals to discuss female leadership in the industry, their challenges, experiences and learnings. In part 1 you’ll learn about the importance of leadership, uncovering and developing talent and advocating for caregivers.
Jessyca Utley at the McEntyre site in Georgia, wearing a Women in BASF sweatshirt.
Forging a path to leadership in manufacturing
Jessyca is a powerful force within BASF. With strong, solid female role models, she is taking strides in the organization to continue supporting and uplifting  female students and colleagues while also finding her own way and pursuing her dreams. Learn more about her in this article.
Inspiring inclusion: a conversation between female leaders in chemicals, featuring BASF’s Cara Madzy
This International Women’s Day on March 8, female leaders from some of the biggest chemical companies came together to share views and experiences around inspiring inclusion. Learn all about this event in this new article.
The pursuit of knowledge: Danelle Gobert
In her more than 10 years of experience, process technician Danelle Gobert has faced all types of challenges and has managed to always find her way and grow. Discover more about her story in our new featured article.
CARA: a decade of powerful bonds and breakthroughs
The California Research Alliance (CARA) has successfully brought together scientists and researchers from BASF and West Coast universities in the United States.  Learn about its achievements in this new article.
Using road construction resources, a worker is installing new asphalt road surface with space, Generative AI.
Unleashing the power of open innovation through intrapreneurship
Discover how a dynamic cross-functional team at BASF created a customer-centric solution for the construction industry in less than two years by leveraging agile methodology and building strong internal and external partnerships. 
When curiosity meets determination: Keva Powell
A mechanical engineer by profession, Keva Powell works at the Freeport, Texas site. Learn more about her journey, the challenges she faces today and more in this new article.
Growers can now get financing to buy BASF products at low-interest rates
BASF's 2024 Growers Finance Program is offering local farmers the opportunity to purchase BASF products at low-interest rates, starting as low as 1.99% APR. Learn more about the requirements to apply an more in this new article.
In BASF’s ChemCyclingTM project, plastic waste is transformed into pyrolysis oil using a thermochemical process. The oil can be fed in the BASF Verbund, replacing fossil resources. Using a mass balance approach, new products are manufactured with it. These have the same properties as products from fossil raw materials. BASF works together with partners such as Quantafuel, a start-up headquartered in Oslo, Norway. Quantafuel is specialized in the pyrolysis of mixed plastic waste and the integrated purification of the resulting oil.Rasmus Kærsgaard (left), Plant Director, Quantafuel, and Dr. Michael Bachtler (right), who is working on BASF’s ChemCyclingTM project, in Quantafuel’s pyrolysis and purification plant in Skive, Denmark.
Mass balance: turning everyday products into a more sustainable version
The mass balance approach is a drop-in solution that allows BASF to reduce emissions and the fossil feedstock that goes into products. Learn more about this approach in this new article.
Close up Mother holding hands Asian female newborn baby  and sunlight in the morning. Cute little girl  three weeks old. Health, care, love, relationship concept.
How BASF is supporting employees and caregivers in the United States
Discover the current state of childcare and caregiving in the United States and what benefits BASF offers to its employees across the entire organization to attend to their caregiving needs.
Kristen Pforr, a beacon of female success at BASF
A passionate and dedicated leader, Kristen Pforr has been a part of the manufacturing industry for 30+ years. Learn more about her journey in this article.
NORA: Bridging the gap between disruptive innovation and industrial scalability
For the past decade, NORA has been working to bring BASF, the academic world and startups closer together – creating bridges with disruptive innovators in the climate tech world. Learn more about these efforts in the following article.
Portrait of woman with curly hair and freckles applying moisturizer to her face.
How much do you know about the ingredients of your skincare products?
Today, there are so many skincare products in the market, that it can take time to understand their benefits and ingredients. Discover how to select natural products for your skin and more.
Building rapport through commonality: Shabnam Ahmed
A creative problem solver and passionate advocate for diversity, Shabnam Ahmed is steering the efforts into building an inclusive culture in BASF while also overseeing and supporting manufacturing operations in Mexico and the U.S. Learn all about her story.
BASF helps create a one-of-a-kind floating solar panel system
What initially started as a cold call led to an extensive and fruitful collaboration and a one-of-a-kind installation in McIntosh Alabama. Learn all about BASF and Noria Energy’s new floating solar pontoon racking system.
What female leaders in chemicals have to say about breaking barriers
Learn what some of the most influential female executives in chemicals think about developing female talent and lessons on navigating the corporate world as women.
How BASF is advancing climate protection solutions through multi-sector collaboration
During a recent BASF-hosted webinar series - Sustainable by Design - we showcased some of our recent collaborations with partners and key stakeholders in North America on climate protection. Learn more about them in this article.
Thriving across industries: Bukky Awoyemi’s story
Bukky Awoyemi joined BASF nearly three years ago and today he is IEC Manager. Learn all about his experience with BASF’s Diverse Leaders Program (DLP), his views on inclusion and the challenges he faces today.
Taking the lead: Beth Holland and BASF's world-scale MDI expansion
A builder and problem solver at heart, Beth Holland’s most recent challenge is to lead the third phase of the methylene diphenyl diisocyanate (MDI) expansion at BASF’s Verbund site in Geismar, Louisiana. 
Young black African American woman holding a basket of clothes to be washed in a automatic laundry
A more eco-friendly, low-cost approach to washing
Cold-water washing can help save hundreds of dollars each year in energy bills and it's better for the environment. 
Pioneering change in manufacturing: Lori Goucher
For the past 30 years, Lori Goucher has slowly yet steadily helped reshape the manufacturing industry, opening the doors to more diversity and inclusion.
How BASF is contributing to a more sustainable reality
The world is moving towards a more sustainable reality and so is BASF. Learn more about the company’s sustainable practices and innovative solutions to reduce its carbon footprint.
Color trends New Array Color
What will car colors look like in the future?
BASF’s new automotive paint collection provides innovative shades with an increasing focus on sustainability and functionality, while still moving into new and exciting color spaces.
The endless variations of SUPERPOSITION – BASF 2021-2022 Automotive Color Trends collection
BASF designers pinpoint trends and the forward-looking signals that influence those them as they work to create innovative shades and formulations that reinforce BASF’s global leadership in color. The latest palette, called SUPERPOSITION,  could be on the road and in your driveway in the next 3 to 5 model years.
Reaping the rewards of partnership  
Find out why this Vice President of Operations at BASF Coatings America, has always felt like she belonged ­­– at BASF, in the company’s Professional Development Program, and at the numerous manufacturing sites across the country where she was often the sole woman in the room.
Handy portable spectrometer, intelligent data analysis and mobile app for precise determinationand sorting of plastics. Copyright: trinamiX GmbH
This small device can be a big help in combating plastic waste
trinamiX has developed a handheld scanning device that employs a widely established analytical technique to instantly determine the particular type of plastic used in an item.
Coming full circle in Seneca
BASF manufacturing manager shares her secret to success in a male-dominated field.
Modern manufacturing: 'Not your grandfather's industry anymore'
BASF executive explains how this underrepresented field offers well-paid careers for new prospects.
Circular economy means the decoupling of growth and resource consumption. The picture represents the variety of plastic waste of an average household. The aim is to establish a new understanding of plastic waste as a resource and to see research into recycling possibilities as an opportunity. BASF contributes to closing and expanding the cycles by developing and implementing recycling solutions for the materials we purchase, further optimizing our operations and offering resource-efficient products and services that support our customers' recycling targets.
Collaborating for a circular economy
BASF secures funding from DOE for 4 plastics-recycling research projects
Next-level sustainability: ‘farm to retail’ traceability 
BASF pioneers cotton program that lets you trace how your clothing was made.
BASF refocuses women’s group for inclusivity, in time for International Women’s Day
A few good women
BASF seeks to attract more female talent to its manufacturing sites.
Blue most popular chromatic color on vehicles – BASF Color Report for Automotive 
The global company’s annual report breaks down car color trends for 2020.
The Right Stuff: BASF elevates ‘Candidate Experience’ as a powerful recruiting tool
The chemical company wins seventh CandE Award and climbs in rankings in 2020.
SUNIONS – The game-changing ‘cepas’ that won’t make you cry
BASF develops first tearless, sweet onion available on the market.
Belarus, Adult, Adults Only, Animal, Animal Body Part
BASF launches dog-grooming ‘fur-mulations’ to address the growing pet-care market boom
The company utilizes its robust personal-care portfolio to cater to man’s best friend.
Emerging Leaders shine at GreenBiz’s Circularity 20 online event
BASF sponsors a mentorship program that opens doors for up-and-coming circular-economy trailblazers.
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BASF offers an alternative to formaldehyde in animal-feed hygiene enhancement
Plymouth Foam is launching its new line of dog toys under their AIREHIDE brand which uses BASF’s Infinergy material.
Plymouth Foam, BASF introduce pet toys using revolutionary Infinergy material
Virtual Customer Innovation: Staying close to your client, remotely
BASF develops a digital platform to help address customer pain points from a distance.
Goin’ surfin’ sustainably
French startup utilizes high-performing BASF filament made of recycled material to make 3D-printed surfboards.
BASF celebrates the centenary of polymer chemistry in 2020 
The global company commemorates its achievements in the development of plastics.
Member of the Board of Executive Directors of BASF SE, Chairman and Chief Executive Officer of BASF Corporation, responsible for Intermediates, Monomers, Performance Materials, Petrochemicals, Process Research & Chemical Engineering, Market & Business Development, Site & Verbund Management North America, as well as Regional Functions & Country Platforms North America
Climatetech Leadership Series: A Q&A with Wayne Smith, CEO of BASF Corp.
Personal care for textured hair
BASF launches new concept to address the curly, coily, and wavy hair community.
Powder Particles In Burst - Abstract Dark Background
The Circularity Challenge: Finding novel solutions for a circular economy 
BASF, Greentown Labs and Stanley Black & Decker select five startups to drive circular innovations for plastics, energy storage and digital solutions.
2019 Nobel-winning chemistry professor shares his views on renewable energy
The pioneer of lithium-ion batteries speaks to BASF about a fossil-fuel-free future.
BASF gives former industrial sites a rebirth, thanks to environmental remediation
Sustainable construction in face of climate change
BASF offers durable solutions to the housing construction market to help withstand future disasters.
BASF executive comes full circle with Tough Enough to be a Girl Scout award
Find out why business leader Denise Hartmann is tough enough.
Plastic cups have less spotting when auto-washed with formulations containing Plurafac LF RA-P.

New rinse aid helps plastic dry better, faster during industrial cleaning

 

BASF develops a surfactant that reduces spotting and filming on plastic dishware.
Second line of defense—keeping floors tracking-free during winter months
Cleaning-management expert weighs in on best solution to prevent granular-tracking and residue from chloride salts during wintertime.
Shades of meaning: BASF releases Auto Color Trend analysis for 2019-20
The rambutan-fruit tree: A sustainability story
BASF designs a socially- and -environmentally responsible supply chain.
Taking action in the plastic-waste dilemma
BASF's Dirk Voeste explains how chemistry can enable a circular economy.
Artist leaves his mark on the world thanks to BASF's durable product
A professional sculptor shares his life journey that led him to MasterEmaco repair mortar.
Terreform One, BASF collaborate on unique ‘Monarch Sanctuary’ to cover new building
Lifelong runner finds perfect footwear for Boston Marathon
Alexandra Jasman always sustained injuries while training—until she found the Brooks shoe.
Connectivity
BASF feels the need for electric-vehicle speed
The company develops next-generation technology to meet anticipated demand of the e-mobility market.
BASF walks the walk—company uses its own product for its facility
How much confidence does BASF have in SKYTITE, its innovative re-roofing system? The company isn’t just the manufacturer, but also a client.
Brave new world: Fashion designer collaborates with BASF on dystopian attire at NYFW

Company helps Enchi Shen bring her futuristic vision to life through eco-fashion.

 
Nobel-winning chemist makes world a better place—one enzyme at a time
Frances Arnold speaks to BASF about winning the most prestigious award in chemistry.
Cancer-stricken youth combines two passions, promotes nationwide awareness
BASF donates to and collaborates with founder and CEO of Driven to Cure who's paying it forward.
Sustainable construction—using fibers to extend service life of concrete
BASF offers an advanced alternative for concrete reinforcement.
Taking concrete to a higher level—space
BASF collaborates with NASA and Penn State on cement-hydration-in-zero-gravity study. 
Model plant in a research lab
New technology translates language of plants
Doctoral students unveil a sensor during BASF’s annual science competition that could take precision farming to a new level.
Morris Museum: Where art & science intersect
The community foundation’s newest head talks to BASF about kinetic art and its most unique exhibit.
BASF launches a duo-peptide complex that diminishes signs of aging
The global anti-aging business is growing exponentially, and BASF is paying attention.
Amputee makes prosthetics to help others walk again
Chris Casteel collaborates with BASF and Essentium to bring revolutionary 3D-printed sockets to life.
It’s not easy going green—Kansas City Chiefs debuts compostable peanut bags
BASF lends Aramark, Arrowhead Stadium a helping hand in being the first sports venue to sell the pre-packed bags.
The smaller the car, the more vivid the color—BASF Color Report for Automotive
The company’s annual report breaks down vehicle color trends for 2017.
Female hand holding disposable cu of coffee
The paper coffee cup that can be recycled
Thanks to innovative polymers, there is now a solution that can combine paper and performance for these hot-drink holders.   
Revolutionary roofing spray inspires small business owner to become its ambassador
A customer gets more bang for his buck and a sustainable roof thanks to a more durable BASF solution.
Kids’ Lab turns fourth graders into forensic scientists for a day
Grade schoolers solve a chemistry caper while learning about chromatography during a hands-on chemistry program.
Symbiotic relationship: Chip Foose & BASF
The famed auto designer shares his journey of finding the best refinish paint for his high-end show cars.
action during practice at UCHealth Training Center in Centennial, CO, August 23, 2017.
Photo by Gabriel Christus,action during practice at UCHealth Training Center in Centennial, CO, August 23, 2017.
Photo by Gabriel Christus
Denver Broncos stay safe during winter training thanks to new ice-melt solution
The football team’s headquarters say goodbye to granular salt deicers and hello to a better alternative. 
BASF operates largest supercomputer for industrial chemical research
The company has bought the largest supercomputer in the chemical industry that allows a greater number and more complex simulations in shorter periods of time.
Michigan governor makes history at BASF Wyandotte site
Rick Snyder chooses BASF facility to tell the world his state is "open for business."
BASF celebrates 400M catalytic converters
The company looks back at its contribution to cleaner air with a pioneer invention.
What’s in the new Brooks Running shoe’s midsole?
BASF helps the footwear company expand its midsole material selection by going where its performance running shoe has never gone before.
BASF puts its money where its mouth is during Hunger Action Month
Learn how the company is feeding America through nutritious meals.
BASF expands wildlife conservation efforts
The chemical company helps environment by creating one wildlife habitat at a time.
Ice, ice, baby—mobile air conditioners keep you cool on the go
BASF’s innovative material supports the cooling system of the human body.
Students pour concrete on morgue stairs
Concrete Preservation Institute gives hands-on experience to future builders
The non-proft foundation combines education and hands-on training while preserving national landmarks.
From left to right, Ryan Schmidt of Oak Ridge, Carrie Davis of Dover, Hetal Lad of Iselin, and Thomas McBride of Morris Plains, learned how chemistry applies to business at the 2017 BASF Science Academy.
They’ve blinded them with science
BASF’s Science Academy prepares high school students for STEM careers.
BASF teams up with farmers, golf courses to revive monarch butterfly population
The chemical company shows how biodiversity can coexist alongside modern agriculture. 
What does the color of your car say about you?
For those who think the shade of their vehicle has no underlying meaning, think again.
A smarter solution for commercial, residential deicing
A manufacturing company customer finds a chloride-free answer to its ice-melting dilemma.
Houston, we have vegetables growing in space
BASF supplies special fertilizer coating ingredients that allow NASA to grow plants in orbit, and beyond.
Construction trends—is resilience the new ‘green’?
In a post-Superstorm Sandy world, resilience has been on the mind of several industries. But to BASF, durability is nothing new.
Outdoor shot of young beautiful woman on light background. Professional make-up and hairstyle.
Stronger hair for the socially conscious
BASF launches hair care that does double duty.
3D drawing disrupts shoe production with more efficiency

The chemical company helps Reebook bring footwear into the next century by developing a new material that eliminates the need for shoe molds.

Bogi and Michelle Davis (right) are hard at work on the vintage truck to be unveiled at Specialty Equipment Market Association (SEMA) in Las Vegas on Nov. 1. 
(Photo credits: Tina Stiff)
This girl is on fire—female auto mechanic restores vintage truck, empowers women
Sarah “Bogi” Lateiner is spearheading a nationwide renovation of a vintage Chevy truck by an all-female group, with a helping hand from BASF.
Seattle's SR99 Tunnel Project
One small step for chemistry—one giant leap for American tunnel construction
BASF contributes to American infrastructure via Seattle tunnel project.
The sound of silence at the Guggenheim

BASF provides material for a highly anticipated installation at one of New York’s living-legend museums.

 

 

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