BASF Coatings opens new Application and Technical Center in Jiangmen, China
- Catering to needs of refinish customers in China and Asia Pacific region
- Enhanced offering of premium, value-for-money, and commercial transportation solutions
BASF's Coatings division has official inaugurated its new Application and Technical Center in Jiangmen, China. Located within the site of BASF Coatings (Guangdong) Co., Ltd. (BCG), the center marks another major milestone in the continuous expansion of BASF Coatings’ global refinish technology network.
“We are proud of our new product development and the efficiency gains from having a dedicated application center in Asia Pacific,” said Chris Titmarsh, Senior Vice President, Automotive Refinish Coatings at BASF. “Its proximity to our R&D and production facilities in China and beyond ensures synergy and a real-time response to market demands.”
Established in 2016, the BCG manufacturing facility has been offering a comprehensive portfolio of refinish coatings products, including premium, value-for-money, and commercial transportation solutions.
Driving innovation and sustainability for the automotive coatings industry in Asia Pacific, BCG has contributed tremendously to the launch of a comprehensive range of waterborne solutions, such as Norbin® 66 waterborne basecoat, and waterborne clearcoats for Glasurit®.
“The new Application and Technical Center is more than an extension of our production site and innovation hub. It is a dedicated technology hub designed for rigorous product and process testing, evaluation, and competitor benchmarking. With this, we can deliver products of the highest standard to the market that perfectly cater to our customers' requirements,” said Susann Kluge, Vice President, Automotive Refinish Coatings Asia Pacific at BASF.
The Application and Technical Center will contribute to innovation in the coatings industry by simulating customer environments with real-world equipment and conditions. Representing a significant first for BCG, the facility is equipped with two large combination spray booths, and a complete range of equipment for product development, covering the entire process from sanding and mixing to detailing and measuring.
About BASF’s Coatings division
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This portfolio is supplemented by "Beyond Paint Solutions", which enable new applications with innovative surfaces. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2023, the Coatings division achieved global sales of about €4.4 billion.
Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit www.basf-coatings.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.
