Digitalization

Innovative and disruptive technologies

for sustainable future success

Home
Who we are
Digitalization
Artificial Intelligence
Who we areProductsInvestorsCareersMedia

Digitalization

Artificial Intelligence

In the chemical industry, widespread adoption of AI promises to transform operations and bring significant benefits in terms of safety, quality, productivity, cost efficiency, and growth. AI presents a major opportunity for BASF to contribute to the long-term sustainability goals, develop circular economy concepts, and reduce overall environmental footprint. 

 

BASF began its journey to an AI-powered future more than ten years ago by exploring the possibilities and benefits of machine learning models. We have developed and applied AI in all areas of day-to-day business, i.e. production, engineering, research and development, management and other areas.

Harnessing the power of AI at BASF is pivotal not just to improve our operational efficiency and product innovation, but more importantly, to pave the way for a sustainable future in the chemical industry. A broad adoption throughout BASF is key to unleash the immense creative potential that AI offers.

Suad Sejdovic

Global Head of Analytics & AI

Find out more:

Rediso® 2.0 for an enhanced digital customer experience

Plan smarter, grow better with Digital Farming

Join our team!

We are a global team of AI enthusiasts bringing the use of
AI solutions at BASF to the next level.

 

Interested?
 

Digitalization at BASF
Digitalization presents big opportunities for BASF. Using digital technologies and data, we create additional value for our customers and increase the efficiency and effectiveness of our processes.