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Trade News | July 1, 2025

BASF announces senior leadership changes for its global Electronic Materials business unit
 

Ludwigshafen; Taipei – July 1, 2025 – BASF today announced senior leadership changes in its Electronic Materials business. The global business unit will strategically base its operations in Taipei, Taiwan as of July 1, 2025.
June 26, 2025

Mercedes-Benz renews BASF’s Glasurit and R-M refinish brands as Global Trusted Partners in Asia Pacific

Mercedes-Benz has reaffirmed its trust in BASF’s coatings competence by renewing its partnership with Glasurit and R-M, two of BASF’s premium refinish brands, across the Asia Pacific region.
 
June 2, 2025

Less electro-corrosion, more color: New Ultramid® Advanced N for high-voltage connectors in electric cars

BASF is now complementing its polyphthalamide (PPA) portfolio by Ultramid® Advanced N3U42G6, a polyamide 9T with non-halogenated flame-retardant, which minimizes electro-corrosion of metal contacts in electric and electronics (E&E) parts for e-mobility. The flame-retardant PPA increases the safety and durability of high-voltage (HV) connectors in e.g. inverters, DC-DC converters and batteries of electric cars. Due to its high strength and stiffness over a broad temperature range, its outstanding chemical resistance and dimensional stability, the Ultramid® Advanced N grade enhances the robustness and reliability of thin-walled HV connectors meeting growing industry needs for halide-free E&E components used in warm and humid conditions. 
May 30, 2025

BASF Appoints Chris Lee as Managing Director of BASF Company Ltd., South Korea

Seoul, South Korea – May 30, 2025 – BASF announced that Chris Woo Suk Lee, Vice President, Business Management Polyamides & Precursors, Asia Pacific will assume responsibility as Managing Director for BASF Company Ltd., South Korea, effective on June 1. His predecessor, Dschun Song, will relocate to Belgium, where BASF’s Monomers global business unit is headquartered.
The American coffee brand Bruvi® uses Ultrason® E 2010 to manufacture the extractor lens in its coffee brewers.
Photo: BASF SE
Trade News | May 9, 2025

One of life’s great little pleasures

The American coffee brand Bruvi® now uses Ultrason® E 2010 to manufacture the extractor lens in its coffee brewers. The complex injection-molded component is part of Bruvi’s unique auto-optimized brewing technique, scanning the coffee pod and then automatically adjusting the brewing parameters to the specific recipe for the optimal brew of each individual coffee. The BASF polyethersulfone (PESU) contributes to the durability of the machine by its excellent mechanical strength, its high heat and steam resistance up to 180°C, as well as dimensional stability at varying temperatures. The food-contact approved thermoplastic meets Bruvi’s standards for ensuring tastier coffee and hygienic brewing: It does not affect the taste of the coffee or gives off any odors. This allows Ultrason® E 2010 to outperform other materials which are used in coffee machine applications.