企業宗旨、工作重點、價值觀

我們的宗旨

巴斯夫的宗旨反映了我們「做什麼」，以及「為什麼這樣做」：

我們創造化學新作用，追求永續發展的未來。

我們為創造更美好的世界做出貢獻，提高每個人的生活品質，讓未來可期。因此，我們為客戶和社會創造化學作用，並充分利用現有資源。

為了達成這些目標，我們確立了相關的工作重點。

我們的工作重點

為了達成目標並成為領先的化工公司，我們不斷強化在創新與營運方面的績效，利用數位化技術和數據為我們與客戶創造附加價值，並將永續性深植於業務營運中。我們希望激發員工對客戶的熱情，持續擴大產品組合與完善我們的組織，並充分利用Verbund一體化的優勢來滿足客戶的需求。為此，我們確立了六大策略行動方針。

Innovation

Innovation is the bedrock of our success. BASF is an innovation leader in the chemical industry, with around 10,000 employees in research and development and R&D spending of around €2.1 billion. We continue to build on these strengths by bringing research and development closer together and making our customers’ demands a greater part of our innovation process. We involve them at an earlier stage and are expanding our partnerships with customers and external partners.

Sustainability

A key driver is sustainability. We want to create value for the environment, society and business with our products, solutions and technologies. For this, we are increasing the relevance of sustainability in our steering processes and business models. This establishes us as a key partner supporting our customers, opens up new growth areas and secures the long-term success of our company.

Production

Our core business is the production and processing of chemicals. Our Verbund offers us many technological, market, production-related and digital advantages. Our comprehensive product portfolio, which ranges from basic chemicals to custom systemsolutions, enables us to meet the increasingly diverse needs of our customers with a differentiated offering.

Female BASF engineer touching digitalized screen

Digitalization

Digitalization is an integral part of our business. We want to significantly improve the availability and quality of our process data. To achieve this, we will digitalize processes at more than 420 plants worldwide by 2022. We will systematically analyze this data to further automate processes and in this way, increase efficiency. Combining internal and external data provides many new opportunities to manage our businesses more efficiently, improve processes and create value added for our customers.

group of male engineers working in the production factory

Portfolio

With our acquisitions and divestitures, we have oriented our portfolio toward innovation-driven growth areas. The acquisition of the integrated polyamide business from Solvay and the purchase of various businesses from Bayer further strengthened our position in engineering plastics and in the agricultural sector. The Asian market will play a key role in our future growth. Our strong innovation, production and sales base in China enables us to respond to the needs of our customers in a differentiated way. To further strengthen our position in this dynamic growth market, we plan to build an integrated Verbund site in Zhanjiang.

Employees

Our employees are key to BASF’s success. That is why we believe that it is important to have a working environment that fosters employees’ individual talents and enables them and their teams to perform at their best. We are giving our employees more individual freedom. At the same time, we encourage and promote a leadership culture that empowers our employees to respond to customer needs quickly and efficiently with a solution orientation.