Lifestyles Shaping Our Skincare Choices

92% of the global population lives in areas surrounded by modern pollution where there are over 200 toxic chemicals that are invisible to the naked eye. Pollutants is an aggressor to the skin and have been linked irritation, sensitivity, and accelerated aging of our natural barrier.​

The buzz for the term “light derma” has skyrocketed in Asia in recent years. Light derma products represent safer ingredients, high efficacy and longer-lasting benefits that are also sensitive skin-friendly. ​

It’s all about what’s new and exciting. Young consumers are not afraid to experiment with hybrid products. They are thirsty for information about what they purchase. One critical factor to capture these trendsetters is the touch and feel they experience. 

From sourcing, production process to packaging, every step impacts on our environment. Consumers have recognized their power in contributing to green beauty. 58% affluent Chinese said that they are more willing to pay more ethical brands.

When technology and skincare collide, miracles may happen. It is expected of skincare brands to showcase scientific superiorities like unique mechanism and patented technology to offer multiple observable benefits in a shorter time.