Who we are
Services at the Hub Berlin
Our Hub Berlin focuses on the EMEA region (Europe, Middle East and Africa), while the Hub in Montevideo focuses in the Americas and the Hub in Kuala Lumpur on the Asia-Pacific region. Together we work closely in the Global Business Services organization on our service portfolio.
Since 2005 and with more than 3,000 employees, we have been providing all services and business services in EMEA at the Hub Berlin and support the Group companies in more than 45 countries.
Here you can find our other subpages
We focus on our customer
By finding the best possible solutions for our BASF partners and thinking one step ahead, they can concentrate on their production and the satisfaction of their customers. In this way, we contribute to BASF's overall success.
We understand the regional and local requirements and needs of our partners and look for targeted solutions. In order to offer outstanding services, we therefore combine extensive expertise with innovative ideas. Our expert teams work transparently and globally linked across different regions. Together, we are shaping services with a future for BASF!
Would you like to know more about our strategy? You can find more information here.
Our professional areas in the Hub Berlin
In the Hub Berlin, we are home to four so-called service clusters (Customer, People, Supplier & Reporting and Safety), which provide comprehensive business services for the BASF Groups in EMEA. In addition, there are local teams that design our in-house processes on site.
Customer
People
Safety
Supplier and Reporting
Local teams in the Hub Berlin
Global Projects & Technology
Our global project management unit supports Mergers & Acquisitions as well as Carve-Outs of the BASF Group worldwide. Right from the start, our project managers work closely with the teams in the clusters, for example to transfer employee or customer master data into our systems and to ensure that all processes run smoothly. Our project team also effectively accompanies far-reaching digitization and restructuring measures.
Our global technology team has the digital transformation of the GB (Global Business) on its agenda, influencing the more efficient design of our processes, which we apply daily in all service clusters. Together with the specialist units, the teams develop future-proof and integrated solutions with the help of state-of-the-art technologies in order to optimize our future working methods. You can find out more about digitalization at BASF here.
AP Expert Services
Global Business Services (GB) specializes in providing customized Operating Division (OD) solutions for the Agricultural Solutions (AP), Performance Chemicals (EV), and Research Division (RG) within BASF. Our dedicated unit complements the service offer of the GB service catalogue with tailor made solutions for different ODs including scientific reports, data products and digital solutions.
In 2019, AP Expert Services was established at Hub Berlin as a competence center to deliver top-quality services to units within BASF's Agricultural Solutions operating division. We have continuously extended our portfolio from Master Data and Regulatory, to Digital Supply Chain, Digital Structures, Data Governance and Digital Marketing.
Our team consists of dynamic, and multicultural professionals with diverse backgrounds in sciences (Natural and Technical), Business management and Logistics. This diverse expertise enables us to provide a wide range of services to various AP units alongside our EV and RG pilot units. Current focus areas encompass Registration - design of studies, compilation of data and writing the study reports; Data Management - keeping master data in line with regulatory and legal requirements; Digitalization - support and complement AP digital roadmap; Product Support - ensuring consistent and efficient flow of goods, supporting Supply Chain, and forecast managers. Trust GB to fulfill your unique Business requirements with our exceptional service solutions!
Digitalization
Digitalization is part of our DNA at our Services Hub Berlin. Already with the establishment of the BASF site in Berlin, we harmonized processes in order to simplify them through automation.
Today, we use digital tools such as chatbots to help our customers quickly and easily at any time. Integrated technical solutions such as Robotic Process Automation (RPA) or Optical Character Recognition (OCR) enable us to increase the efficiency of end-to-end processes, for example through automated invoice verification and processing through to payment. The resources thus freed up can be used to add value to the advice and individual support of our service recipients.
We always keep our finger on the pulse of digitalization topics, develop new solutions and empower our employees through individual training. In this way, we ensure that we continue to improve our services and further expand our flexible and mobile way of working.