Media
Joint News Release
Planet collaborates with BASF to provide
daily monitoring for farmers in Europe
- Analytics from daily satellite imagery will promote better land and agricultural practices
- BASF’s xarvioTM digital products and Planet will contribute significantly to more sustainable agriculture in Europe
San Francisco, USA, and Ludwigshafen, Germany, December 12, 2018 – Planet, an integrated aerospace and data analytics company, and BASF today announced a commercial deal to deliver timely satellite imagery and data to European farmers to enable more effective agronomic decision making. BASF will use Planet’s daily, global satellite imaging to develop analytics to power field zone metrics and insights for its digital farming platform, marketed under the xarvioTM brand.
“This partnership further solidifies the value of Planet’s daily satellite data in the agriculture industry,” said Nate Dickerman, CCO of Planet. “Planet’s high-frequency, medium resolution imagery is perfectly suited for BASF’s xarvio products across Europe. We’re really looking forward to promoting sustainable agriculture through digital farming with BASF.”
BASF’s xarvio digital portfolio improves farming techniques by providing agricultural knowledge that helps growers determine the best application of crop inputs to optimize yields. Analytics derived from Planet’s daily monitoring will enable growers to sustain expected yields while making more efficient use of crop protection products.
“xarvio’s fully automated Field Manager provides the most advanced field zone optimization in the market. The additional imaging from Planet will enable a new level of data quality and availability and will play a decisive role in delivering powerful
insights to the farmer,“ said Ole Peters, Head of Technology Digital Farming at BASF’s Agricultural Solutions division.
This partnership will kick off in early 2019 and provide farmers with powerful knowledge for more precise and efficient management of their crops. Together, BASF’s xarvio digital products and Planet will contribute significantly to more sustainable agriculture across Europe.
Financial details of the agreement were not disclosed.
About Planet
Planet is an integrated aerospace and data analytics company that operates history's largest commercial fleet of satellites, collecting daily, high resolution imagery of everywhere on earth. Planet’s daily snapshot captures a massive amount of information about our changing planet, and is delivered with the software and analytics users need to make critical business decisions. To learn more visit www.planet.com.
About BASF’s Agricultural Solutions division
With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2017, our division generated sales of €5.7 billion. For more information, please visit www.agriculture.basf.com or on any of our social media channels.
Planet Media Contact: BASF Media Contact:
Sarah Bates Tanja Rolletter
Phone: + 1 904 228-1801 Phone: +49 621 60-27951
sarah.bates@planet.com tanja.rolletter@basf.com
P-18-407
