Emma unveils its next generation of multifunctional neck pillows made with CosyPUR^®

• BASF’s flexible foam CosyPUR used in multifunctional neck pillows for the first time

Shanghai, China – 9 May 2022 - Emma, one of the leading direct-to-consumer (DTC) brands, has launched the Emma Go multifunctional neck pillow, made with BASF’s flexible foam CosyPUR^®. The versatile material solution CosyPUR, which has already been used extensively in bedding materials such as mattresses and pillows, is used for the first time as a multifunctional neck pillow due to its favorable properties.

Compared to traditional memory foams, the Emma Go multifunctional neck pillows are more comfortable owing to the exceptional air permeability and breathability of BASF’s CosyPUR. The open cell structure of CosyPUR also makes it lighter in weight than traditional memory foams. With its excellent elasticity and recovery properties, when used in neck pillows, CosyPUR provides enhanced support and pressure relief.

“We developed the Emma Go pillow with BASF based on our motto of ‘Made with you in mind’. Together with our ergonomic design concept, CosyPUR is a game-changer for multifunctional neck pillows. The innovative foam material molds and adapts to the user’s position to provide personalized comfort for a better sleep experience when on the go,” said Melle Li, General Manager, Emma China.

CosyPUR also possesses excellent long-term use properties. Its viscoelastic properties, for example, are retained over a wide temperature range.

“CosyPUR is also a more sustainable material option as it is Oeko-Tex certified. It is also flame retardant according to British BS5852 Crib5,” said Minli Zhao, Vice President, Consumer Industry, BASF Performance Materials, Asia Pacific.

The Emma Go pillow series is now available via its web store https://emmajiaju.tmall.com/

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €78.6 billion in 2021. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

About BASF’s Performance Materials division

BASF’s Performance Materials division encompasses the entire materials’ know-how of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors – transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2021, the Performance Materials division achieved global sales of €7.29 bn. More information: www.plastics.basf.com.