BASF’s Coatings division announces that BMW Group has selected the premium refinish brands Glasurit and R-M among their preferred paint brands for its aftersales network. This strategic partnership includes 50 markets where BMW Group is not present with its private label. The Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolio are set to reshape the future of body shops worldwide with its commitment to sustainability and high-performance solutions.

Paris, France – January 14, 2025 – At Cosmet'Agora, January 14–15 in Paris, BASF will open a new chapter in its Beyond Beauty journey. With an innovative formulation concept being launched at the show, the company is taking a multifaceted approach to sustainability. The featured formulas meet the needs of eco-conscious consumers while addressing challenges in personal care posed by changing environmental conditions. The concept reflects sustainability, transparency, and science that drive the Beyond Beauty approach and innovation strategy of BASF’s personal care business. “At BASF, we take our responsibility seriously. We contribute to the Sustainable Development Goals with eco-conscious solutions, and we care about consumer needs for new beauty routines,” said Valérie Pian-Parison, Senior Marketing Manager France. BASF experts will be available for one-on-one exchanges at booth 146-147-148 to discuss new textures as well as ingredient circularity, sourcing traceability, and carbon footprint reporting.