Strategy

Our aspiration is to be the world's leading chemical company for our customers. We want to strengthen our passion for customers throughout the entire organization. We will grow profitably and create value for society. This is how we create chemistry for a sustainable future.

Today, the world is changing more rapidly than ever before, driven by demographic change and new digital technologies. Our customers in different industries and regions face diverse social and environmental challenges due to limited natural resources and increasing consumer demands. Chemistry is key to solving these challenges.

In future, we want to anticipate and fulfill our customers’ needs even better. We have one clear ambition looking ahead: Our customers should have a new experience with BASF. By combining our unique expertise in chemistry with our customers’ competencies, we will jointly develop solutions for society and the planet that are both profitable and responsible. In this way, we will grow profitably and create value for society.

In our Verbund, we intelligently connect our production plants and technologies to efficiently use resources and leverage our expertise. For more than 150 years, our innovations have decisively contributed to changing the world we live in for the better. Because this is our purpose. This is what we do best: We create chemistry for a sustainable future.

Read more about our action areas and our targets.