Factbook

Coatings

BASF’s Coatings division offers innovative and ecologically viable solutions for the automotive industry, including both the original equipment manufacturer (OEM) and refinish markets, as well as surface treatment solutions for a variety of markets. BASF also develops and markets decorative paints in Brazil for interior and exterior use in residential and commercial buildings. The portfolio is supplemented by “Beyond Paint” solutions, which enable new applications with innovative surfaces. We combine protection and aesthetics with eco-efficiency in tailor-made products and processes.

Sales by region 2023 (location of customer)

Sales by direct customer industry 2023

Portfolio

Passenger car and light commercial vehicle production

BASF’s market position and main competitors

Focus of research and development

Key capabilities of BASF
  • Innovative long-term cooperation with leading OEM customers
  • Technical on-site support at customer locations, creating additional value and long-term relationships
  • Services and tools within automotive industry to deal with color complexity
  • Leveraging strong market position and application know-how from mature markets into growing markets
  • Global production and market presence

Acquisitions/JVs/investments

Major production sites

Innovation example

Last UpdateMay 27, 2024