Care Chemicals

Home care and industrial & institutional cleaning

We develop, produce and market a wide range of ingredients for detergents and cleaning solutions worldwide. As the innovation leader in this market, we offer choices to our customers and provide the best-possible solutions to successfully cater to today’s and tomorrow’s market needs and changing regulatory requirements. Our strong R&D base and in-depth market and application expertise set us apart from the competition while making us the partner of choice for formulators of efficient, convenient, sustainable and safe-to-use detergents and other cleaning products. Our portfolio, which is constantly being further developed, includes surfactants, enzymes, water-soluble polymers, chelating agents, biocides, optical effect products, stabilizers and methanesulfonic acid.

Industrial formulators

We develop and commercialize a broad portfolio of processing aids, differentiating additives and surface-active building blocks for a wide range of industrial applications and further downstream processing. With our formulation know-how and understanding of the physicochemical properties of our products, we enable customer-specific solutions. In addition, we market an extensive portfolio of performance enhancers to crop protection and plant nutrition companies. Our product portfolio includes dispersants, emulsifiers, surface modifiers, solvents, chelating agents, biocides, micronutrients and methanesulfonic acid.

Personal care

We offer high-quality, value-adding and sustainable ingredients for the personal care industry. Our focus on consumer trends and our ability to innovate and bring new products rapidly to market contribute strongly to the success of our customers. We take into consideration the entire value chain to develop sustainable solutions. The personal care product range includes surfactants and emulsifiers, polymers, emollients, cosmetic active ingredients and UV filters.

Our business approach draws its inspiration for products and concepts from consumers and society. We strive to make BASF’s personal care business a valued partner for the industry in terms of scientific excellence, market knowledge and agility.

The Care Chemicals division holds one of the top three market positions in all strategic business areas in which it is active.

The main competitors (alphabetical order) include Clariant, Croda, Dow, Evonik, Sasol, Stepan, Syensqo and Zanyu.

We are committed to delivering innovative and sustainable products and solutions in close collaboration with customers in our core markets, with a strong focus on bio-based and biodegradable ingredients. With process innovation in our core technologies, we target continuous capacity and yield improvement to ensure competitiveness and reduce carbon footprints. We systematically identify and establish new technologies to best support our customers in driving innovation for end consumers.