BASF Launches Priaxor® EC, into the Ethiopian market

Wheat & Barley farmers in Ethiopia will now have access to an excellent solution for tackling fungal diseases, that may destroy up to 100% of the crop. Thanks to Priaxor® EC, a fungicide launched by BASF, one of the world’s leading chemical companies, farmers will have a highly efficient product for the control of fungal diseases that has had an impact on the overall wheat & barley production in Ethiopia.

Priaxor® EC is suited for wheat and barley farmers as it disrupts fungal growth. It has a long-lasting protection window of up to 28 days, reducing the overall number of fungicide applications and enhancing cost saving.

“BASF is committed to playing an active role in supporting wheat & barley farmers with sustainable agricultural solutions; and be a part of the solution in addressing their challenges. Thousands of farmers in Ethiopia will now have access to an innovative crop protection solution that will assist them improve their yields and hence run successful farming businesses, improving their livelihoods,” said Gift Mbaya, Country Cluster Head & Head of Agricultural Solutions - BASF East Africa Ltd.

BASF’s knowledge in chemistry continues to benefit growers in agriculture sustainably, by providing highly effective herbicides, fungicides, and insecticides. Priaxor® EC is a very good example that will offer farmers the latest technology in fungal disease control.

“BASF recognizes the importance of making a significant contribution to improve crop yield to this important market. We leverage on our expertise in research and strong local competency, and proactively support our growers in driving the growth of the agricultural sector by unveiling highly effective crop protection solutions,” adds Mbaya.

The launch of Priaxor® EC is aligned to the BASF agricultural division’s strategy and higher focus on customer and societal needs.